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If you download the Google
Toolbar, you get a pop-up blocker, search history, and Google's
"PageRank" score of any site you visit. The "PageRank"
score is based on various factors, explained in technical detail
by Google here:
"PageRank relies
on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page's value.
In essence, Google interprets
a link from page A to page B as a vote, by page A, for page B.
But, Google
looks at more than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the vote. Votes
cast by pages that are themselves "important" weigh
more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which
Google
remembers each time it conducts a search. Of course, important
pages mean nothing to you if they don't match your query. So,
Google
combines PageRank with sophisticated text-matching techniques
to find pages that are both important and relevant to your search.
Google
goes far beyond the number of times a term appears on a page and
examines all aspects of the page's content (and the content of
the pages linking to it) to determine if it's a good match for
your query."
Whew. In other words, high quality incoming links and good content
seem to have a lot of influence on how Google
views your site.
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