Certified Search Engine Positioning Specialist
What Is A Web Site Theme?
theme is nothing more than a topic or main idea. Your Web theme
is simply the topic of your site.
Is A Theme Important?
When an engine or directory editor sees that a site that is
completely centered around one main focal point, the site
receives boost in relevancy with the thinking that if every
page of the site is focused around the same idea, it must
contain good information about a single topic.
If your entire site revolves around a single main idea, variations
of that idea can be used throughout the keyword phrases used
throughout the site, placing an important focus on all of
your search terms.
Does A Search Engine Spider Determine Your Web Site Theme?
is actually a complex mathematical system that the engines will
use to evaluate your sites theme, but it is nothing to concern
yourself with. Your sites theme will be determined based on your
incoming and outgoing links. Themes will also be determined by
the keyword phrases that you use throughout your entire site.
Make sure that all of your keyword choices are related to the
same general theme.
To Identify Your Theme
products are you offering?
services are you offering?
kind of information are you offering?
You should be able to name the theme of your web site with
a 2-3 word general phrase that will express the main idea
of the entire site.
Through Your Site
You should find that all of your products, services and information
can be related to the 2-3 word general phrase that you chose
to describe the main idea of your web site.
Happens When A Theme Can Not Be Established?
If your web site is promoting so many idea's that a single
general phrase can not be used to describe the contents of
the site, chances are, it is going to be difficult to establish
high search engine rankings for any particular set of keyword
What IS Important
Think about everything that you have to offer in your web
site. What is it that you REALLY want to promote?
Ready To Make Changes
Everything in your site should revolve around what you have
decided is important. Eliminate anything that is not related
to what will become the focal point of your web site.
There should be a lot of information that surrounds the focal
point of your site. Take a look at some of the top ranking
web sites in the major search engines. Most of them contain
a lot of information within a large web site based around
their main idea.
Additional Web Sites
If you feel that everything in your site is important and
do not want to eliminate anything but you can not establish
a specific general idea, consider building additional web
sites in which each WILL present the general idea of each
product, service or information that you are offering.
If you simply must promote a wide range of ideas on a single
web site, at the very least, organize these ideas into separate
sections of the site. One section would promote one set of
general ideas while another section would promote the next
set of general ideas and so on. This is not your best option
and will decrease the relevancy of any one specific theme.