By Dawn Rowlett
Search Engine Positioning Specialist
a search engine spider can not access your pages because of poor
site structure and navigation, they can not index your pages.
If your pages don't get indexed, they are not going to have a
chance at high search engine rankings. By following a few helpful
hints, you will be able to provide many access points to your
important pages so that a search engine spider will be able to
find them and index them.
Engine Spider Friendly Site Structure
Important Pages At The Top Level
Keep all of your important pages in the root directory. Don't
make a spider dig deeper than they have to or they will think
that these pages are not as important.
Include a site map that includes links to all of your pages.
Include a keyword rich description for each link that is relevant
to the page you are linking to. The page is going to serve
as a general map of your web site for the search engine spider
to get around.
Create a customized 404 page that fits the design of your
main pages and includes links to all of your important pages
-- especially your home page. The custom 404 page will be
served when a search engine spider or visitor comes to a page
that is no longer on your site, has been moved or is a broken
link within the site. Allowing important pages to be accessed
when this error page is given will prompt a spider to continue
through your site as opposed to leaving completely.
Engine Spider Friendly Navigation Structure
Navigation should be simple, easy to understand and hard to
get lost within your site.
Text links make it easier for a spider to read and associate
your keyword relevancy with as opposed to using image links.
Heavily cross link all of your important pages.
Forget Your Home Page!
Include a link to your home page on all of your pages.
Repeat links to your most important pages at the bottom of
all of your pages.
A search engine spider will be very critical of this and broken
links will also deter your visitors.
Not Use Image Maps
Spiders can not follow them.
the above tips will give your site one more added boost to increasing
the accessibility of your pages for better indexing and ranking