Search Engine Optimization is a comprehensive service that will
bring you higher rankings, more targeted traffic, and an increase
a presence on the web is not enough. Your customers and potential
visitors have to be able to find you online. We design your web
site with search engine placement in mind, and offer custom search
engine optimization services for our clients who want to stay
ahead of the pack.
work on both natural and paid search engine optimization techniques.
We only use "white hat" SEO techniques as outlined in
Google's & Yahoo's guidelines. Our goal is to achieve high
rankings for our clients, increase traffic to their sites, and
convert that traffic into leads and in the end a high return on
will customize a search engine optimization plan for you using
some or all of the following techniques:
We will analyze and report on your website’s activity logs
to determine what your visitors are clicking on (what’s
effective, what’s not), where they came from, and if they
came from a search engine, what search term they used. Also, we
will determine whether the search engines are “spidering”
your website regularly. You’ll receive a comprehensive report
of the findings with recommendations for you to consider that
will help improve your site’s results with the search engines.
We will submit your site when appropriate to the search engines
and directories that offer a free submission.
We will research what search terms are being used all across the
internet through a tool that samples search engine results. Also,
we will determine how many companies are competing for all of
the keyword phrases to determine which phrases in your site will
benefit you the most. The more searches for a keyword phrase divided
by the number of competing companies gives us a “KEI”.
Using search terms with a high “KEI” will get you
more visits. Keywords are used in your web site’s META tags
and in the text on your web site.
First We will analyze where you currently rank on the “Major
Search Engines” for your most important keyword phrases.
Next we will do a competitor analysis to determine what “SEO”
strategies are working for your competitors. With these results
and keyword analysis, we will be able to tailor a search engine
optimization campaign for you, including: META tag optimization,
web site structure optimization, text optimization, link building,
First We explore the major directories (DMOZ, Google, & Yahoo),
as well as some local directories (CTseek, CTclix), and determine
which category(s) best fit your company. Then we submit your web
site for review. Yahoo requires a payment of $299 for listing
in their directory. You can choose to pay the fee and ensure that
you will be listed, or just choose not to get listed. Our recommendation
depends on the web site, and the business it represents.
we will make a list of the websites where a link to you would
make sense. This list typically consists of industry competitors,
industry related sites, and regionally specific sites (Connecticut
Directories, Connecticut Chambers of Commerce, Etc.). Then we
draft a link request letter to go out under your name to the potential
linkers requesting a link to your site.
We do this report as a checkup to keep minor problems from building
up over time. We do a broken link check, make sure all images
are being displayed properly, and check the spelling in the text.
We make sure there are no issues that would prevent the search
engines from spidering the site. We also check on the listings,
that we have built, look for problems, and re-submit the site
Google and Overture have pay per click campaigns where you pay
to be listed in the "sponsored links" section on specific
searches. The amount paid per click depends on the words selected,
and the position that you would like to be placed at.
collect the reports for both google and overture campaigns, and
analyze the success of the campaign in a number of ways. We check
the number of clicks, the click through rate, the total amount
of money spent, the average position, and the number of conversions.
After compiling these results, we compare the campaigns to previous
months to see if there has been improvement. We are then able
to determine the best course of action to improve results for
the following months campaigns. Often times we tweak the bid prices,
change ad text, or add and subtract keywords from the campaigns.
are some articles from our resources section about SEO:
Secret Sauce In Web Site Marketing
Your Web Business With Links
Engine Placement Monitoring - Traffic Tracking & Tweaking
Design & Search Engine Optimization
Search Engine Spam!
Engine Spider Accessible
Engine Submission & Indexing Time