By Dawn Rowlett
Search Engine Positioning Specialist
Your Ranking Reports
A list of all of your important keyword phrases should be made
before or right after your submissions.
of your keywords should be checked in the major search engines
shortly before or immediately following submissions, noting the
position of each word in each engine. Normally, it is only important
to check the first 30-50 positions. Any rankings below this will
probably never be seen by a searcher anyway.
position for these keywords should be checked regularly (at least
one time per month). Remember to always keep note of the position
for each of your words for each engine.
the course of the next 16 weeks or so, you should see a gradual
or rapid increase for the placement of your keywords throughout
the major engines. Some positions may fluctuate in an upward or
decreases are completely normal. To achieve desired results, you
should see more positions increasing than decreasing.
Your Search Engine Positions
You should not make any changes to your web site or to your optimization
procedures until at least 3 months after you have submitted your
you do not see desired results in your search engine rankings
after 3 months, make sure that you have a minimum of 10-20 quality,
incoming links to your web site from other sites.
around at the web sites that you are competing with. What do they
have that you don't?
sure that you are following all search engine criteria and that
you are not using any spam techniques at all.
tweaking your optimization efforts by securing more incoming links
to your web site, analyzing your sites size, navigation structure
and keyword placement.
Your Traffic & Sales
As your search engine positions are increasing, so should your
web design, hosting or optimization company should be able to
provide you with a good tracking system to monitor the traffic
coming to your web site.
a close eye on how many visitors you are receiving, where they
are coming from, how many pages they are viewing, how long they
are staying and the pages that they leave on.
Your Keyword Choices
If you have high search engine positions for a number of your
important keyword phrases but you are not receiving any traffic
from those phrases, evaluate the keywords that you have used.
rankings for keywords that no one will search for, will not increase
you have not already researched your keywords, do so now. Choose
phrases that are popular that people are searching for.
Your Design & Layout
If you are getting a lot of traffic but not receiving a lot of
sales, it is important to analyze the reason that people are leaving
your web site.
sure that your site has fast loading pages, has a comfortable
design, is easy to navigate and a simple, secure ordering process.
Consult with your designer regarding tweaking that can be done
to the design and layout of your web site to maximize the sites