Search Engine Positioning Specialist
tags are not nearly as important as they used to be in "Old
School" SEO, but they do still deserve and need proper attention.
tags are contained within the <head></head> area of
most important Meta tags will include your title, description
and keywords. These should be the first tags on the pages.
tags such as meta author and meta generator, can confuse engines
and make other areas of your meta tags appear to be less relevant.
Eliminate any irrelevant meta tags.
Sites Title Here</title>
title tag should be the first META Tag shown within the <head>
of your page.
title tag is going to be one of the most important areas of your
page that your keywords should be placed in.
title tag should contain your most important keyword phrases for
the specific page that the title is on.
most cases, its best not to repeat words in your title.
should contain approximately 15-65 characters. The search engine
and the competing market will play an important role as to exactly
how many characters are going to help boost your rankings.
words such as "A", "The", "And",
"With", etc. Should be avoided in titles.
should be used sparingly -- only when they are needed to make
a title appear to make more sense or appear more professional.
marketing sense says that the first letter of each word of the
title should be capitalized.
name="description" content="An informative description
about your site should be included here in about twenty-five words,
depending on the engine. Be sure to use your targeted keyword
description should only describe the content of the page that
the tag is on.
all search engines will use your description for ranking purposes.
Some will use it as the description of your site -- others wont
consider it for any purpose at all.
should be enticed to click on your site by reading your description,
but marketing hype and biased words should be avoided.
on the engine you are targeting, consider adding your keyword
phrase toward the middle of your description instead of the beginning.
This seems to be especially helpful when trying to get a page
ranked for a competitive keyword.
should be approximately twenty-five words depending on the search
engine that will use this description and the reason they are
grammar should always be used in your description tag. Only begin
each sentence or proper nouns with capital letters and use proper
Name=“keywords” CONTENT=“keyword phrase here, another following,
followed by more”>
engines no longer put much relevancy on this tag. However, it
does help to use it for those that do.
list keywords here that are relevant to the page this meta tag
not repeat a word more than three times within a keyword tag.
most cases a keyword meta tag should contain no more than four
or five phrases.
not use words such as "A", "The", "And",
"By", "With", etc.
can be used to separate words from one another such as...
engine optimization, web site marketing, website ranking
using commas can sometimes increase the chances of being picked
up under variations of phrases. This is normally only useful if
your string of keywords can produce multiple important phrases
to use such as...
marketing website online promotion services
you see how a much wider variation of words can be used here?
The keywords that this page might get listed under would be:
Marketing Website Online
Website Online Promotion
Online Promotion Services
instead of listing all of these words separated by commas, space
can be conserved and additional options are available by listing
them as a string of words.
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">
robots meta tag is used as a command to the spiders so that they
know what to do when encountering a specific page on your web
the command instructs the robot to "index", then your
page will be spidered.
the command instructs the robot to "follow", then the
spider will follow the links from this page.
the command instructs the robot to not index a page, "noindex",
the spider will NOT spider this page.
the command instructs the robot to not follow, "nofollow",
then links on this page will not be followed.
one set of commands should be given to the robot. Decide which
commands to give and place that tag on the corresponding page
of your web site.
page of your site should contain a robots tag. If it does not,
there is no need to worry as long as you want the pages to be
indexed. The robots tag is simply a prompt so that the spiders
know what YOU want them to do. If you don't have the tag at all,
your pages and links will still get indexed and followed.
meta tags certainly are not the most important aspect of search
engine optimization, they do still offer useful information to
the spiders and should be crafted properly.
you are using a "meta tag generator" to create your
tags, be sure to proof them thoroughly before placing them on
your page. Some automated generators have a tendency to leave
room for error.