Search Engine Positioning Specialist
During the search engine optimization process, the visibility
to your web site should also experience an increase in publicity
as you are ready to show your web site off to the world so that
you can begin to sell your products and services!
popularity of a web site is also an important factor to obtaining
high search engine rankings.
number of links pointing to a site from other popular sites and
the amount of traffic coming to a site helps the engines determine
just how popular a site is.
lot of quality links, a lot of traffic and a lot of returning
traffic will boost your visibility scores significantly.
are many "wrong" ways to go about the process of increasing
visibility. Some are a complete waste of time and others can actually
penalize your site in search engines.
Few Ways To Increase Web Site Visibility
Seek Advertising Partners
Arrange with other web masters who have a web site that your
visitors might be interested in to trade advertising with
you. You advertise for them, they advertise for you. This
gives you links to your site, provides additional resources
from your site for your visitors and sends more visitors your
Listed In Directories
There are thousands of large and small directories out there.
Many are topic oriented to a specific market only. Your listing
should be in as many directories as possible.
Your Own Directory
Having your own personal directory helps to increase traffic
to your domain when others come in to add their listing. It
also helps increase the size of your web site, offers your
visitors a multitude of resources they would be interested
Networking with web site owners and web masters that are in some
way related to your own target market is a great way to begin
finding advertising partners.
Links Are Best
Search engines follow these easier and the text allows them
to better determine your keyword phrases.
The title and description that you use for your advertisement
must accurately represent your web site and the keywords that
you are targeting.
Yourself With Google PageRank
PageRank is Googles way of calculating how important your
web site is. Become familiar with this process as you are
seeking advertising partners.
Sign Up With Link Exchange Programs
There might be programs out there that our good. Web Submission
Services does offer a program that helps others to seek advertising
partners. However, many link exchange programs can seriously
penalize your web site in the major engines.
To FFA Pages
Better known as a "free for all" links page, these
pages contain tons of links that are in no way related to
one another or to a specific market. There might be links
to automotive sites and links to baby sites or even more extremes.
If the page doesn't seem to have a general theme to it of
some sort -- stay away!
To Unrelated Sites
It is best not to place advertisements on your site that your
visitors would have no reason to be interested in.
Its a rare occasion that anyone would say that their web site
has too many links coming to it or too much traffic and sales.
A lot of links and a lot of traffic is always a positive thing.
Work on increasing the visibility to your web site on a regular