Claiborne of www.rightclickwebs.com
Read the advice on SEO boards and tutorials these days
and you will find a lot of information about linking. There are
debates and "facts" on whom you should link to and whether
reciprocal links are good or bad. The reality is that the Web
is made up of links and you should link to sites that your users
will find helpful.
links, the Web would be a lonely place. Only those that could
afford to buy advertising banners and pay for placement in the
search engines would ever see any traffic.
Importance of Linking
husband has a small moonwalk rental business that was a part-time
venture until recently. When he decided to do it full-time, I
turned to our Web site to help establish and market the brand.
Some attention to search engine optimization paid off, and the
site was soon #1 for our local keywords.
I did not expect was the national and international traffic. Before
long, I had phone and email inquiries from all over the country.
Even though our region is clearly identified, people wanted to
know who rented moonwalks in their area. As a service, I started
to make a list of rental companies that I could refer others to.
In order to lessen the calls and emails I was receiving, I posted
my list on the site and invited other companies to send me their
started an aggressive search to identify as many companies as
I could, and added them to the directory. When I listed them,
I emailed the site owners to ask for a link back. Some did, some
didn't, but since the focus was to provide a service to users,
I did not enforce the reciprocal link.
of the links are from sites Google isn't aware of, some have a
low PageRank (PR), and a few rank well. Some are well designed
and some are really ugly. Many listings do not have Web sites
at all. I did not take PR criteria into account when building
my list. The focus was on creating a comprehensive resource for
the intention of the directory was not to influence the search
engine rankings, the site is now #1 on Google for its most important
keyword phrases. How did that happen?
believe the site (and the directory page in particular) have been
designated as a hub and an authority. An authority is a site with
many pages linking to it, and a hub has many similarly themed
outbound links. The tight theme of this page and the content that
includes both text listings and links have made it spider-friendly
as well as user-friendly.
are many ways that this directory has helped the business:
Not only are local customers able to easily find our site,
they are impressed that we offer a national-level service.
We don't waste time answering the phone or emails from people
who want us to help them find a rental company. And we don't
have to say, "No, we can't help you."
We have begun a moonwalk sales business as well, and companies
who are pleased with the referrals we have been sending them
are eager to buy their next equipment purchase from us.
We are building a reputation as an authority in the industry,
and can bank on that in the future -- however we choose to
use it. We have even been asked to sell franchises.
If we ever decide to implement paid listings, the current
members already know that there is excellent value in being
listed in our directory.
We are building awareness of the moonwalk industry by getting
companies noticed who might never have been found on the Internet
your site or industry appropriate for a directory of this type?
Think about it from a user's standpoint and decide why they are
visiting your site. The best way to determine how your site can
be improved is to listen to the comments you receive through feedback
forms, emails or phone calls. If you don't have a feedback form,
you're missing an excellent free market research opportunity.
easiest way to improve your site, traffic, rankings, and business
conversions is to simply give people what they are asking for.
You don't need a high-priced consultant or an in-depth study.
Go find some customers and start asking them what they want!